At the forefront of Swiss watchmaking for 150 years.

TAG Heuer, the world leader in luxury sports watches and chronographs, has been at the forefront of Swiss watch making for 150 years.

Prestige, performance, precision and avant-garde technology: These words have characterized TAG Heuer's DNA since 1860. From its very first patent for a chronograph mechanism in 1882 to the commercial release of the revolutionary Monaco V4 in 2009, TAG Heuer has written some of the most important chapters in Swiss watch making history.

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